Responsibilities: Collaborate with clients to understand their business objectives, target audience, and unique value proposition. Develop comprehensive digital marketing strategies that align with clients' goals and budget. Conduct thorough market research and competitor analysis to identify opportunities and trends. Create detailed buyer personas to guide content creation and targeting efforts. Provide strategic recommendations for website optimization, including SEO improvements and user experience enhancements. Manage and optimize pay-per-click (PPC) advertising campaigns, including keyword research, ad creation, and bid management. Develop and oversee social media marketing strategies across various platforms, focusing on engagement and brand awareness. Design and execute effective email marketing campaigns, including segmentation, content creation, and performance tracking. Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of campaigns and make data-driven recommendations for optimization. Stay up-to-date with industry trends, algorithm updates, and emerging digital marketing technologies. Provide regular reports and presentations to clients, outlining campaign performance and results achieved. Collaborate with internal teams and external partners to ensure consistent brand messaging and a cohesive online presence. Stay informed about changes in digital marketing regulations and compliance requirements.